What does "Fair Trade" mean

It is very common to see the "Fair trade" or fair trade mark on clothing, food and coffee. Is it worth investing in a product if you don't understand what it means and why the price is above average ???

In simple words, "Fair Trade" is a modern social movement that promotes a model of international market trade that respects the rights of the actual producers of goods and does not harm the environment.

In order for the Fair Trade label to appear on a product, 10 principles of fair trade must be adhered to:

1. Creating opportunities for low-income producers

Fair trade supports small and family businesses by empowering them to overcome poverty and financial instability and achieve economic self-sufficiency.

2. Transparency and accountability

Organizations use open supply chains at all levels and provide complete and relevant information to their partners.

3. Fair Trade Practice

The main goal of Fair Trade Organizations is not to MAXIMIZE PROFITS through small and family farms, but to CARE for their social, economic and environmental well-being, based on the principles of respect, trust, solidarity and the promotion of cultural identity.

4. Payment of the fair price

Labor and goods produced by the participants of "Fair Trade" are paid adequately to the market value.

5. Guarantee of absence of child labor and forced labor

Fair trade organizations monitor the implementation of the UN Convention on the Rights of the Child. Any involvement of children and young people should be voluntary, formal and well supervised. A child's employment should not affect his health and education, and should be paid in the same way as an adult.

6. Support for gender equality and the economic potential of women

Fair Trade does not discriminate against anyone on the basis of race, sexual orientation, disability, religion, gender, political affiliation, union membership, health status or age.

7. Ensuring good working conditions

Working conditions and times must be brought in line with national and local laws and regulations of the International Labor Organization.

8. Support for the development of small producers

This support is based on the organization of specific events to help manufacturers improve their management skills, production capabilities and access to various markets.

9. Assistance in promotion

This includes providing customers with reliable information about their products and their manufacturers, using honest marketing and advertising methods.

10. Caring for the environment

Fair Trade products are made from raw materials that come from sustainably managed sources and have the lowest overall environmental impact. Fairtrade members use readily biodegradable and recyclable packaging materials and choose shipping routes wherever possible.