Feather offers an innovative approach to the use of household, non-professional furniture. It is suitable for those who, by the will of fate, are often forced to change rented housing, cannot carry their favorite couch with them and do not want to overpay for a table that will be in demand for only a month or two. For all of them, the startup creates a subscription to excellent quality furniture.
The subscription gives the user access to four types of services: review and rental of new products, modernization and repair of current furniture, purchase of what he liked and return of unnecessary. There is a unified database, which provides information about all furniture in the possession of service users, in warehouses and workshops of partner brands. The furniture store, as an intermediary, has been removed from this scheme.
The company plans to use this database to serve customers flexibly, quickly and 25% less than the market average. Someone moves out and gives back the chair - the system has already planned out which parts from it, taking into account wear and tear, where they will go on requests for repairs. You can save money by renting not a new thing, but with new fittings, or order an upgrade, which, in principle, was not thought by the designer initially, but can be implemented technically.
There are many opportunities - the service offers to rethink the very concept of using furniture in the new century. If we agree, we see a benefit in providing a car or housing for sharing, like Uber and Airbnb, then why not extend this idea to furniture? Modern conditions of life dictate the need for people to reconsider their attitude to physical goods and alternative use of furniture - just another step in this direction.